➀ Intel faces significant challenges, with CEO Pat Gelsinger's pledge to 'return to basics by listening to customers' being a key focus, despite the company's historical struggles in customer care;

➁ The article references Andy Grove's infamous 'Ship the shit' remark, highlighting Intel's past cultural issues in prioritizing product delivery over customer satisfaction;

➂ Anecdotes from other chip companies, including a CEO's symbolic 'customer dummy' initiative that was quickly abandoned, underscore systemic industry-wide neglect of customer-centric practices.